Opinion: Intel Pokes Fun at Apple in an Ad That Looks Badly Staged

The views in this opinion editorial are that of the author, who is function of our Apple staff, and do not necessarily stand for the views of the wider PC Hardware editorial staff and Wccftech Inc.

We are all aware of the rivalry that Intel and AMD have had for years, and while the onetime was the male monarch for a long, long time. AMD has caught up and started to beat them in their own game equally far equally CPUs are concerned. Nonetheless, Intel has now decided to pick a fight with another visitor, maybe over how they have shifted from Intel chipsets to their in-house chipset. Yes, I am indeed talking about Apple.

Intel'due south Latest Advert Mocking Apple is a Huge Misfire

Apple'southward M1 chipset was a revolution for their MacBooks, performing even better than some of the fastest chips from both AMD and Intel, but the thing is, Intel does not seem to be resting because they want to poke at Apple tree one time over again.

The visitor has just released a four-minute advertizement that sounds and looks like information technology is set in an entirely different universe where Intel is the simply chipmaker left. I could not sit down through the ad because of how cringe and staged it felt. You can have a gander for yourself.

The advertising titled "Breaking the Spell: Social Experiment" is non a social experiment at this signal. All of it looks staged, and you will ask yourself why yous are even watching it. Intel is no longer the sole player in the market place, and it is time it acknowledges that.

Rather than investing a lot of money in these ads, information technology would be amend if the focus and resource were used to make chips that are better and more than efficient. If Intel continues to practise this, soon, Apple and AMD will be the ones taking over.

Sure, I understand that this is all done in humor, but humor often leaves a bad taste, which is precisely what information technology does. Sure, Intel'due south 12th generation of CPUs could end up being fruitful, but at the time of writing this, it is hard to call Intel the king it once was.